CuriosityStream is the world’s first streaming service for documentaries. BNPR was engaged to launch the service in the US and internationally, as well as set the PR and marketing strategy for the service to rapidly acquire new subscribers. Working with Founder and Chairman John Hendricks and President Elizabeth Hendricks North, BNPR successfully launched the service and managed all PR and marketing efforts for the first 12-months, generating more than 75+ stories worldwide and a 25% increase in subscribers.
New Form Digital is a newly formed digital entertainment company focused on the development and production of scripted originals for the social media generation. BNPR was hired to oversee all trade-business and consumer PR for the company as it introduced its first original series, pilot projects and large-scale distribution deals. BNPR has succeeded in positioning New Form Digital as a thought leader in the entertainment industry through participation in key events and has generated 100+ stories about the company’s initiatives.
Tubular Labs is the leading data and analytics company for the digital video business. BNPR established a PR presence for the newly funded company, focused on media and industry relations. In one year, BNPR positioned Tubular Labs as the number one resource for reporters and entertainment companies to access real-time data about leading digital video creators, brands, and channels.
Blip needed to get on everyone’s radar. They hired BNPR to serve as a member of the executive team for the digital media network to establish the brand in the entertainment industry, define the company’s marketplace value and handle all communications duties. Working closely with the company CEO, we mapped a year-long national and UK-focused communications campaign. The initial phase of the campaign involved targeting trade and business press to tell the Blip story in addition to industry relations to introduce the Blip CEO. Blip was featured in multiple outlets, including CNBC, Bloomberg, Gigaom, Variety, Videoink, Ad Age, Cynopsis Digital, The Wrap and Wired; and the company CEO was involved in numerous industry events, including Digital Hollywood, Social Media Week, The Future of TV, New York Television Festival and WestDoc. The second phase of the campaign focused on consumer outreach to drive viewers to Blip’s original content. In addition to securing stories about key series and talent in key consumer publications, including Entertainment Weekly, Tubefilter, Blayze, IMDB.com, USA Today and Huffington Post, we collaborated with key partners and talent on a variety of consumer-driven events, including screenings, producer roundtables, awards sponsorship and listings inclusion. Blip was acquired by Maker Studios.
BNPR’s first client (and former employer) wanted to make an industry splash. We came up with the idea of doing an online partnership with the Academy of Motion Picture Arts and Sciences around the Oscars that would showcase Netflix’s back catalog of former Oscar winners, drive traffic to the Netflix site and create a brand affinity with the Academy brand. The online Oscars-Netflix poll generated multiple news stories in the trade and consumer press, including The Hollywood Reporter and The Los Angeles Times, as well as a 25% spike in the featured movie rentals.