Working across the digital media and entertainment landscape to make strategic PR decisions for your business

Who We Are

We develop strategic communications solutions for brands, including current and future content, products, services and technologies.

What We Do

From content creation to media relations and industry outreach, the team has the experience and the knowledge to deliver results.

Who We Work For

We develop customized PR and marketing strategies for some of the best brands in the business.

“If you don’t tell your story, someone else will.”

-Bronagh Hanley

Who We Are

Big Noise PR is a San Francisco-based PR shop working with clients across the digital entertainment and media landscape to establish brand presence and generate positive press.

We are addicted to storytelling, whether it’s through content, creative, insights and analytics, a product or a platform. And we are passionate about the ever-evolving places people can consume these stories. We are also interested in the burgeoning number of tools consumers and businesses can use to analyze, access and track digital content. With so many content, consumption and usage choices available today in the world of digital entertainment and media, companies need to command the right kind of attention. That’s where Big Noise PR comes in.

The Big Noise PR team understands the entertainment and media businesses and we get the latest technology. We can speak to the engineers as well as the agents and everyone in between. Whether you are an emerging or established business, Big Noise PR makes the right kind of noise to get you the right kind of attention from your target audiences.

What makes Big Noise PR unique is its ability to be nimble in a changing and competitive landscape. Working with a smart team of freelance communications consultants around the country, Big Noise PR can scale up or down according to your needs, budget, and timeline. We can serve as an extension of your staff, work as on-the-ground staff in cities around the country, manage all facets of your campaign or take a project off your hands and execute from start to finish. Led by Bronagh Hanley, Big Noise PR includes publicists, media trainers, strategists, and event planners. It’s a one-stop publicity shop for your PR needs.

Hanley Bio

Bronagh Hanley has introduced national brands and talent, evangelized new trends and products, premiered award-winning series and films and crafted company images and missions.

Over the course of her career, she has built trusted relationships with consumer, business and trade media across the U.S. and around the world who are interested in a great story. From Netflix and Curiosity Stream to NBCU and YouTube, Hanley has worked with high-profile and emerging media and entertainment companies that are defining the landscape.

With a rare combination of entertainment industry experience and tech business knowledge, Hanley’s unique skill set puts her squarely at the intersection of entertainment and technology in this rapidly changing media world. Since diving into the PR world more than twenty years ago, Hanley has driven Roy Rogers around the country in an RV, hosted a screening of the infamous Jack Nicholson flick at The Shining hotel, witnessed the opening of the Medici family crypt in Florence with Morley Safer, launched the first home makeover show Trading Spaces, introduced Netflix’s pioneering streaming service with HBO and CBS, launched John Hendricks’ Curiosity Stream and put Ron Howard and Brian Grazer’s New Form Digital on the map.

Hanley specializes in mapping strategy, finessing messaging, defining positioning, conducting media relations and formulating industry outreach. Prior to branching out on her own with Big Noise PR, she was the first-ever director of public relations for Netflix, where she built the consumer program from scratch, serving as a key member of the executive team that introduced streaming and helped the company grow from 3 million to 10 million subscribers in just three years. In addition, Hanley headed up the PR team that launched and promoted Netflix’s original content studio, Red Envelope Entertainment, premiering passion projects and independent films from filmmaking talent, including John Waters and Patricia Heaton.

Prior to her West Coast move for Netflix, Hanley spent a number of years at Discovery Communications providing public relations counsel in several roles, including vice president of communications for Discovery Networks’ popular lifestyle channel TLC, where she launched two of their most successful and iconic series, Trading Spaces and What Not to Wear and was part of the management team that developed and introduced the Life Unscripted brand direction. Hanley was also director of communications for Animal Planet, where she spearheaded PR for the Animal Planet Original Movie franchise, as well as head of publicity for Discovery Pictures, which produced the longest-running IMAX film in the genre’s history, The Human Body. Hanley started her career in the agency world working on consumer projects for such clients as Pepsico and Kodak.

Hanley is a member of The Academy of Television Arts and Sciences, International Academy of Digital Arts and Sciences, the International Academy of Web TV, the Television Publicity Executives Committee, and the Hollywood Radio & Television Society (HRTS). She sits on the advisory boards of Syracuse University’s College of Visual and Performing Arts and social change organization DoSomething.org, as well as the advisory board for TMI Strategy and Kid Stock Inc. Hanley serves as a judge for the College Television Awards, the Webbys, the Shorty Awards, the Daytime Emmy Awards, the Streamys Blue Ribbon Panel, and the San Francisco Web Fest and has served as a panelist and advisor for numerous industry conferences and events. Her long-term goals include writing a series and being a contestant on Jeopardy!.

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.”

-Richard Branson

What We Do

The Big Noise PR team has the experience and the knowledge to deliver impactful and meaningful results.

Need to define your where your business fits in the industry or introduce your brand to the media? Big Noise PR can develop a sensible and strategic roadmap for your business and determine where it fits in the entertainment and media ecosystem.

Want help figuring out how to clearly explain who you are and what you do? By working with your team and understanding the marketplace, Big Noise PR can help you articulate your mission and vision in a way your key audiences will understand.

Want to see your company name or brand in high-profile consumer and trade media outlets across the country? With deep media contacts at high-profile consumer and trade media outlets across the country on broadcast, print, online and radio platforms, Big Noise PR has placed features and landed segments in national media outlets, from Recode and Variety to NPR, Business Insider, and the Today Show.

Aspire to a thought leadership role in the entertainment industry? Big Noise PR can develop a campaign that positions your business or brand as a leader or influencer in the industry with speaking engagements, polls and surveys, trade and business press and relationship building, byline placement or social media thought leadership.

Need a writer to do the heavy lifting? We are a team of creative writers who can craft a pitch, press release, briefing, statement or speech that speaks to the intended audience using the right tone and tools.

Need an assessment of your online profile to gauge if you are in the right places and talking to the right people? Big Noise PR can conduct an online assessment to determine which platforms and what content are most effective to meet your business goals.

“IT TAKES 20 YEARS TO BUILD A REPUTATION AND FIVE MINUTES TO RUIN IT. IF YOU THINK ABOUT THAT, YOU’LL DO THINGS DIFFERENTLY.”

-WARREN BUFFETT

Who We Work For

Case Studies