we are addicted to storytelling
and push the bounds of PR where entertainment meets technology.
Big Noise PR is a San Francisco based PR. shop working across the entertainment ecosystem. We work with clients in the entertainment and media business to develop strategic communications solutions for their brand, including their current and future content, products, services and technologies.
We are addicted to storytelling, whether it’s a TV show, a movie, a digital series, a game, a song or a book. And we are passionate about the ever-evolving places people can consume these stories. We are also interested in the burgeoning number of tools consumers and businesses can use to analyze, access and track digital content. With so many content, consumption and usage choices available today, brands need to command attention and that’s where Big Noise PR comes in.
The Big Noise PR team understands the entertainment business and gets the latest technology. We can speak to the engineers as well as the agents and everyone in between. Whether you are an emerging or established business, Big Noise PR makes the right kind of noise to get you the right kind of attention from media and consumers.
We work with businesses across the entertainment ecosystem as an extension of their in-house team or as an external support system.
Bronagh Hanley has introduced national brands and talent, evangelized new trends and products, premiered award-winning TV series and films and crafted company images and missions. Over the course of her career, she has built trusted relationships with consumer, business and trade media across the U.S. and around the world who are interested in a great story. From Netflix and CuriosityStream to NBCU and YouTube, Hanley delivers customized PR solutions for clients that generate real results and address their immediate and long-term business needs.
With a rare combination of entertainment industry experience and tech business knowledge, Hanley’s unique skill set puts her squarely at the intersection of entertainment and technology in this rapidly changing media world. Since diving into the publicity pool more than twenty years ago, Hanley has done it all. From driving Roy Rogers around the country in an RV, hosting a screening of the infamous Jack Nicholson flick at The Shining hotel, witnessing the opening of the Medici family crypt in Florence with Morley Safer, launching the first home makeover show Trading Spaces, introducing Netflix’s pioneering streaming service with HBO and CBS, launching John Hendricks’ new streaming service CuriosityStream and putting Ron Howard and Brian Grazer’s New Form Digital on the map.
Hanley specializes in mapping strategy, building brands, conducting media relations, planning and executing events and talent relations. Prior to branching out on her own, she was the first-ever director of public relations for Netflix, where she built the consumer program from scratch, serving as a key member of the executive team that introduced streaming and helped the company grow from 3 million to 10 million subscribers in just three years. In addition, Hanley headed up the PR team that launched and promoted Netflix’s original content studio, Red Envelope Entertainment, premiering passion projects and independent films from filmmaking talent, including John Waters and Patricia Heaton.
Prior to her West Coast move for Netflix, Hanley spent a number of years at Discovery Communications providing public relations counsel in several roles, including vice president of communications for Discovery Networks’ popular lifestyle channel TLC, where she launched two of their most successful and iconic series, Trading Spaces and What Not to Wear and was part of the management team that developed and introduced the Life Unscripted brand direction. Hanley was also director of communications for Animal Planet, where she spearheaded PR for the Animal Planet Original Movie franchise, as well as head of publicity for Discovery Pictures, which produced the longest-running IMAX film in the genre’s history, The Human Body. Hanley started her career in the agency world working on consumer projects for such clients as Pepsico and Kodak.
Hanley is a member of The Academy of Television Arts and Sciences, International Academy of Digital Arts and Sciences, The Paley Center for Media, the International Academy of Web TV, the Television Publicity Executives Committee, and the Hollywood Radio & Television Society (HRTS). She sits on the advisory boards of Syracuse University’s College of Visual and Performing Arts and social change organization DoSomething.org, as well as the advisory board for TMI Strategy. Hanley serves as a judge for the College Television Awards, the Webbys, the Daytime Emmy Awards, the Streamys Blue Ribbon Panel and the San Francisco Web Fest and has served as a panelist and advisor for numerous industry conferences and events. Her long-term goals include writing a TV series, finishing her memoir and being a contestant on Jeopardy!.
Big Noise PR Team
What makes Big Noise PR unique is its ability to be nimble in a changing and competitive landscape. Working with a smart team of freelance entertainment publicists around the country, Big Noise PR can scale up or down according to your needs, budget and timeline. We can serve as an extension of your staff, work as on-the-ground publicists in cities around the country, manage all facets of your campaign or take a project off your hands and execute from start to finish. Led by Hanley, the team includes publicists, media trainers, strategists and event planners. It’s a one-stop publicity shop for your entertainment PR needs.
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.”
We deliver creative PR solutions perfectly customized to your specific needs.
Need to define your business in the industry or introduce your brand to the media? Big Noise PR can develop a sensible and strategic roadmap for your business and determines where it fits in the entertainment ecosystem.
Messaging and Positioning
Want help figuring out how to clearly explain who you are and what you do? By working with your team and understanding the marketplace, Big Noise PR can help you articulate your mission and vision in a way that media and consumers can understand.
Want to see your business name or brand in high-profile consumer and trade media outlets across the country? With deep media contacts at high-profile consumer and trade media outlets across the country on broadcast, print, online and radio platforms, Big Noise PR has placed features and landed segments in national media outlets, from Recode and Variety to NPR, Business Insider, and the Today Show.
Aspire to a thought leadership role in the entertainment industry? Big Noise PR can develop a campaign that positions your business or brand as a leader or influencer in the industry with speaking engagements, polls and surveys, trade and business press and relationship building, byline placement or social media thought leadership.
Need a writer to do the heavy lifting? We are a team of creative writers who can craft a pitch, press release, briefing, statement or speech that speaks to the intended audience using the right tone and tools for the intended platform.
CuriosityStream is the world’s first streaming service for documentaries. BNPR was engaged to launch the service in the US and internationally, as well as set the PR and marketing strategy for the service to rapidly acquire new subscribers. Working with Founder and Chairman John Hendricks and President Elizabeth Hendricks North, BNPR successfully launched the service and managed all PR and marketing efforts for the first 12-months, generating more than 75+ stories worldwide and a 25% increase in subscribers.
New Form Digital
New Form Digital is a newly formed digital entertainment company focused on the development and production of scripted originals for the social media generation. BNPR was hired to oversee all trade-business and consumer PR for the company as it introduced its first original series, pilot projects and large-scale distribution deals. BNPR has succeeded in positioning New Form Digital as a thought leader in the entertainment industry through participation in key events and has generated 100+ stories about the company’s initiatives.
Tubular Labs is the leading data and analytics company for the digital video business. BNPR established a PR presence for the newly funded company, focused on media and industry relations. In one year, BNPR positioned Tubular Labs as the number one resource for reporters and entertainment companies to access real-time data about leading digital video creators, brands, and channels.
Blip needed to get on everyone’s radar. They hired BNPR to serve as a member of the executive team for the digital media network to establish the brand in the entertainment industry, define the company’s marketplace value and handle all communications duties. Working closely with the company CEO, we mapped a year-long national and UK-focused communications campaign. The initial phase of the campaign involved targeting trade and business press to tell the Blip story in addition to industry relations to introduce the Blip CEO. Blip was featured in multiple outlets, including CNBC, Bloomberg, Gigaom, Variety, Videoink, Ad Age, Cynopsis Digital, The Wrap and Wired; and the company CEO was involved in numerous industry events, including Digital Hollywood, Social Media Week, The Future of TV, New York Television Festival and WestDoc. The second phase of the campaign focused on consumer outreach to drive viewers to Blip’s original content. In addition to securing stories about key series and talent in key consumer publications, including Entertainment Weekly, Tubefilter, Blayze, IMDB.com, USA Today and Huffington Post, we collaborated with key partners and talent on a variety of consumer-driven events, including screenings, producer roundtables, awards sponsorship and listings inclusion. Blip was acquired by Maker Studios.
BNPR’s first client (and former employer) wanted to make an industry splash. We came up with the idea of doing an online partnership with the Academy of Motion Picture Arts and Sciences around the Oscars that would showcase Netflix’s back catalog of former Oscar winners, drive traffic to the Netflix site and create a brand affinity with the Academy brand. The online Oscars-Netflix poll generated multiple news stories in the trade and consumer press, including The Hollywood Reporter and The Los Angeles Times, as well as a 25% spike in the featured movie rentals.