Big Noise PR is an entertainment PR shop based in San Francisco, CA. We work with clients in the entertainment business to develop strategic communications solutions for their current and future entertainment content, products, services and technologies.
We are addicted to storytelling, whether it’s a TV show, a movie, a web series, a game, a song or a book. And we are passionate about the many places people can consume these stories – a network or cable channel, an MCN, a video site, an app, a content network, streaming service or set-top box. We are also interested in the burgeoning number of tools consumers and businesses can use to analyze, access and track their entertainment. With the many content, consumption and usage choices available today, brands need to command attention and that’s where Big Noise PR can help.
The Big Noise PR team understands the entertainment business and gets the latest technology. We can speak to the engineers as well as the agents and everyone in between. Whether you are a startup or an established business, Big Noise PR makes the right kind of noise to get you the right kind of attention from media and consumers.
We work with companies and individuals across the entertainment spectrum as an extension of their in-house team or as an external support system.
Work with broadcast and cable networks on program publicity campaigns and corporate communications strategy.
Drive eyeballs to content creators’ platforms and programs while raising their brand profile.
Build visibility for entertainment company brands, programming and products.
Promote technologies and services in the entertainment space.
Serve as publicist for high-profile personalities in the entertainment industry.
Recent client projects include the branding of a digital network, the introduction of a new industry CEO, a press launch for a new television series, an inaugural Digital Content Newfronts presentation, an original web series debut, a thought leader campaign for a new product, and national media relations campaign for a new media product.
Need to define your business in the industry or introduce your brand to the media? Big Noise PR can develop a sensible and strategic roadmap for your business and determines where it fits into the big picture.
Want to see your name in lights? but in high-profile consumer and trade media outlets across the country? With deep media contacts at high-profile consumer and trade media outlets across the country on broadcast, print, online and radio platforms, Big Noise PR has placed features and landed segments in national media outlets, from re/code, Inc. and Slate to NPR, The Huffington Post and the Today Show. Whether you are looking for consumer media outreach or trade and business, we can deliver.
Is your company, product, series or CEO leading the charge or setting the latest trends? Big Noise PR can develop a campaign that focuses on your industry, whether its tech, entertainment or something else, that establishes your company, product or show as a leader or influencer in the business. Whether through speaking engagements, polls and surveys, trade and business press and relationship building, we can set you apart from the competition.
Want help figuring out how to explain who you are and what you do? By working with your team and knowing the marketplace, Big Noise PR can help you articulate your mission in a way that media and consumers can understand.
Need a writer to do the heavy lifting? We are a team of creative writers who can craft a pitch, press release, briefing, statement or speech that speaks to the intended audience on the right platform.
Since starting out in PR more than 25 years ago, Hanley has introduced national brands and talent, evangelized new trends and products, premiered award-winning TV series and films and crafted company images and missions. Working with media across the U.S. and around the world, Hanley has built trusted relationships with consumer, business and trade media interested in a great story. From Netflix and National Geographic to Blip and Discovery, Hanley’s clients get customized PR solutions that generate real results and address their immediate and long-term business needs.
With a rare combination of entertainment industry experience and tech business knowledge, Hanley’s unique skill set puts her at the intersection of entertainment and technology for clients on both sides looking to bridge that gap. Since diving into the publicity pool more than twenty years ago, Hanley has done it all. From driving Roy Rogers around the country in an RV, hosting a screening of the infamous Jack Nicholson flick at The Shining hotel and witnessing the opening of the Medici family crypt in Florence with Morley Safer to launching the first home makeover show Trading Spaces, introducing Netflix’s pioneering streaming service and introducing Discovery founder John Hendricks’ newest endeavor – CuriosityStream – to market.
Hanley specializes in mapping strategy, building brands, conducting media relations, planning and executing events and talent relations. Prior to branching out on her own, she was the first-ever director of public relations for Netflix, where she built the consumer program from scratch, serving as a key member of the executive team that introduced streaming and helped the company grow from 3 million to 10 million subscribers in just three years. In addition, Hanley headed up the PR team that launched and promoted Netflix’s original content studio, Red Envelope Entertainment, premiering passion projects and independent films from filmmaking talent, including John Waters and Patricia Heaton.
Prior to her West Coast move for Netflix, Hanley spent a number of years at Discovery Communications providing public relations counsel in several roles, including vice president of communications for Discovery Networks’ popular lifestyle channel TLC, where she launched two of their most successful and iconic series, Trading Spaces and What Not to Wear, and was part of the management team that developed and introduced the Life Unscripted brand direction. Hanley was also director of communications for Animal Planet, where she spearheaded PR for the Animal Planet Original Movie franchise, as well as head of publicity for Discovery Pictures, which produced the longest-running IMAX film in the genre’s history, The Human Body. Hanley started her career in the agency world working on consumer brand launches and integrations for clients such as Pepsico and Kodak.
Hanley is a member of the International Academy of Digital Arts and Sciences, The Academy of Television Arts and Sciences, the International Academy of Web TV and the Television Publicity Executives Committee, sits on the advisory board of Syracuse University’s College of Visual and Performing Arts and serves as a judge for the Webbys, the College Television Awards, the Daytime Emmy Awards and SFWebFest. The author of a career guide entitled ‘OMG! My First Real Job’ (available at Amazon.com), Hanley has served as a panelist and advisor for numerous industry conferences and events, including Realscreen and Stream. Her five-year goals include writing a screenplay, being a contestant on Jeopardy!, finishing her memoir and getting her first TV pilot produced.
What makes Big Noise PR unique is its ability to be nimble in a changing and competitive landscape. Working with a smart team of freelance entertainment publicists around the country, Big Noise PR can scale up or down according to your needs, budget and timeline. We can serve as an extension of your staff, work as on-the-ground publicists in cities around the country, manage all facets of your campaign or take a project off your hands and execute from start to finish. Led by Hanley, the team includes publicists, media trainers, strategists and event planners. It’s a one-stop publicity shop for your entertainment PR needs.
Blip needed to get on everyone’s radar. They hired BNPR to serve as a member of the executive team for the digital media network to establish the brand in the entertainment industry, define the company’s marketplace value and handle all communications duties. Working closely with the company CEO, we mapped a year long national and UK-focused communications campaign. The initial phase of the campaign involved targeting trade and business press to tell the Blip story in addition to industry relations to introduce the Blip CEO. Blip was featured in multiple outlets, including CNBC, Bloomberg, Gigaom, Variety, Videoink, Ad Age, Cynopsis Digital, The Wrap and Wired; and the company CEO was involved in numerous industry events, including Digital Hollywood, Social Media Week, The Future of TV, New York Television Festival and WestDoc. The second phase of the campaign focused on consumer outreach to drive viewers to Blip’s original content. In addition to securing stories about key series and talent in key consumer publications, including Entertainment Weekly, Tubefilter, Blayze, IMDB.com, USA Today and Huffington Post, we collaborated with key partners and talent on a variety of consumer-driven events, including screenings, producer roundtables, awards sponsorship and listings inclusion. Blip was recently acquired by Maker Studios.
One of the leading production companies in the nonfiction television business was looking for a PR team to manage all of their internal and external communications needs. BNPR was hired to serve as an extension of the Half Yard team and work closely with their staff on PR direction, program publicity, crisis communications, trade and industry outreach, unit publicity and corporate communications. BNPR’s efforts have resulted in multiple Realscreen Summit opportunities, features in SmartCEO and The Washington Post and a robust social media and web presence. In addition, BNPR handled all internal and external communications around Half Yard’s series The Real Housewives of DC, including the Salahi White House incident and all that followed.
National Geographic Channel was introducing a new series called Diggers that features two metal detecting enthusiasts who travel the U.S. in search of interesting artifacts. They were looking for a PR consultant to work with their internal team, the talent, the production company and their external partners to develop a protocol for the series, develop key materials and messaging and target key publications for coverage. The BNPR team worked closely with all parties to create a smooth launch for the series and generate press in key industry and local market media, including Good Morning America and an internationally distributed CNET story.
Based in San Francisco and one of the longest-running and most popular series on television, Discovery Channel’s MythBusters needed a unit publicist to handle media relations, photo shoots, set visits and talent relations. BNPR was hired to work with the talent and the production team to generate publicity for the series and work with the talent on related projects. By creating a unique set experience and expanding the press outreach for the series, we were able to attract national press to do feature stories on a series in its eighth season, including CNET, Wired, Popular Science and NPR.
Online TV tracker SideReel.com needed an external PR consultant to introduce their brand to the trade and business press for the first time. Together we developed a targeted trade strategy that involved a revamp of the company’s language and messaging, media training the company spokesperson, coordinating trade media meets and greets, securing industry speaking engagements and conference placements and pitching new product stories on a regular basis. The effort resulted in a number of trade stories including Vator.tv, Digital Media Wire and Fast Company, in addition to the CEO’s participation in multiple industry events, including Mashable Connect and Digital Hollywood. Sidereel was acquired by Rovi six months after the PR strategy was implemented.
Teen social network site imbee.com hired us to re-introduce their brand and site to the media and consumers. Shortly after hiring BNPR, imbee merged with existing teen online site Fanlala and kept the latter as the public-facing company brand. We developed a merger strategy that resulted in an exclusive with The Hollywood Reporter and multiple follow-up trade stories. We also introduced the site’s first web series, The Titus Show, featuring Glee star Titus Makin, Jr. and secured an exclusive placement with EW.com that promoted the series with an interview and sneak peek and resulted in a 40% site traffic increase for the series debut.
BNPR’s first client (and former employer) wanted to make an award’s season statement. We came up with the idea of doing an online partnership with the Academy of Motion Picture Arts and Sciences around the Oscars that would showcase Netflix’s back catalog of former Oscar winners, drive traffic to the Netflix site and create a brand affinity with the Academy brand. The online Oscars-Netflix poll generated multiple news stories in the trade and consumer press, including The Hollywood Reporter and The Los Angeles Times, as well as a 25% spike in the featured movie rentals.
326 Marietta Drive
San Francisco, CA 94127
by Bronagh Hanley
OMG! My First Real Job is a real-life primer for anyone just starting out in the work world. The tips cover everything from phone etiquette and introductions to the job search and your online profile. Since you’ll be spending about 70% of your awake time at work, isn’t it worth spending a little time to make it better? You can thank me later.
Buy it here.